WHITE PAPER

Loyalty, a challenge
for hotel groups

How can hotel groups turn loyalty into a lever for experience and differentiation?

The challenges facing hoteliers

- Increasingly volatile customers.
-Higher expectations in terms of experience.
- Difficulty in unifying approaches between brands, establishments and local teams.

Understanding for better loyalty

Customers no longer come back just for a room or a price.

They come back for a memorable experience, and they want:
‍- To be welcomed, not just received
- To act, not just consume.
- To be attached to what's like them.

Loyalty is no longer a promise : it's a proof.

What you'll discover

1. Exceed customer expectations.
2. Add value to hotel data.
3. Build a modern loyalty strategy.
4. Luniwave's vision.


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