Find out how our solutions transform hotel establishments into more sustainable places, without compromising on the customer experience.
In 2026, travel will prioritize well-being, simplicity, and meaning. Travelers will expect seamless, human experiences that respect their environment. This evolution will profoundly redefine the tourism and hospitality experience.
Traveling often goes hand in hand with dreams and discovery... but our brains play tricks on us. Even when we want to be responsible, we waste water, leave the air conditioning on, or choose a traditional hotel. Cognitive biases take over, and our good intentions evaporate in an instant.
Have you ever promised to travel "greener"... before clicking on a low-cost flight or leaving the air conditioning running all day at the hotel? Don't beat yourself up too much - it's not a lack of willpower. It's also, and above all, your brain.
