Have you ever promised to travel "greener"... before clicking on a low-cost flight or leaving the air conditioning running all day at the hotel? Don't beat yourself up too much - it's not a lack of willpower. It's also, and above all, your brain.
In the hotel industry, knowing your customers is no longer an option: it's a strategic issue. But beware: having data isn't enough. In this blog, we show you how to turn your data into a concrete loyalty lever, from data collection to omnichannel activation, to create memorable experiences and boost your bottom line.
Every summer, water becomes scarcer, the water tables are depleted and climate change is transforming the way we travel. For hotels and campsites, preserving this resource is no longer an option: it's a strategic challenge. But reducing consumption doesn't mean sacrificing comfort. On the contrary, it's an opportunity to reinvent tourism: more responsible, more intelligent and still attractive.
